Doja Cat’s newest project is not a song. On October 23, 2026, she will premiere MA VIE WORLD TOUR, a roughly 12-minute documentary short filmed on Ray-Ban Meta smart glasses worn by the artist and her crew, on her own YouTube channel. Meta announced the film on October 15 as part of its official partnership with her Tour Ma Vie.
What the film is
Directed by Quinn Whitney Wilson, whose credits include the forthcoming feature documentary Jean-Michel Basquiat and Lizzo: Juice, the short follows Doja Cat and her team across seven countries on the European leg of the tour, according to Meta. The Hollywood Reporter said it was filmed almost entirely on the glasses, from the point of view of the artist and members of her crew. Meta describes scenes in the wings before she goes on, in front of the crowd as the lights come up, in the glam chair and on the road between shows, and calls it a “first of its kind” documentary shot this way.
“We shot on Ray-Ban Meta glasses, which let us capture the tour from the inside, through Doja’s eyes and through the eyes of the team that makes it all happen,” Wilson said in a statement to The Hollywood Reporter. “It’s an intimate, unfiltered look at Tour Ma Vie that drops you right into the chaos, the craft, and the love she pours into every single show.”
The brand deal behind it
Ray-Ban Meta is an official partner of the tour. Digital Music News reported that Meta signed on in May. Doja Cat has been wearing five custom Ray-Ban Meta frames on stage, designed with her creative director Brett Alan Nelson, The Hollywood Reporter said. Meta notes those custom styles are based on its Ray-Ban Meta (Gen 3) Zena and Aviator frames.
The film also comes with a retail push. From Saturday, October 17 through Sunday, October 25, Meta Lab LA on Melrose Avenue is hosting a Doja Cat takeover with her Tour Ma Vie performance outfits and the custom glasses she wore with them. Meta says buyers of Ray-Ban Meta glasses are eligible for limited-edition Doja Cat lens cloths and customized case engravings while supplies last. Meta said the timing lines up with the premiere, her birthday on October 21 and her Los Angeles show at the Kia Forum on October 22.
Why it matters
Behind-the-scenes tour footage has long been a staple of fan content. What is different here is who pays for it and where it lives: the film comes out of a hardware brand’s tour partnership, is shot on that brand’s product, and premieres on the artist’s channel, which The Hollywood Reporter put at more than 14 million subscribers, rather than on a streaming service. For artists, it is another sign that sponsors want to be inside the content fans already seek out, not just next to it.