Everything about The Ring.

Yes, badges. You get one at every show, just for being there, and every show has its own custom badge. And if you meet your favorite artist, you tap their ring with your phone and you get a badge that proves you met them. Your dedication deserves its recognition.

The Ring by Lux app is where your whole fan life lives. You check in at shows, earn badges and points, climb leaderboards, talk to other fans, and unlock things the more you show up. The ring is the key. The app is the world it opens.

Check in at shows and collect a badge for each one. Rack up points toward free merch. Level up as you listen and attend. Meet people through Concert Buddies. Talk in Echo, go head to head in rivalries, and see your year in Chrono.

Your shows, your badges, your points and tier, the top-fan leaderboards, Echo for talking to other fans, Concert Buddies for finding people to go with, and Chrono at the end of the year. The ring is how you tap in and prove it is you.

A way to meet people at a show, or to find people to go with when you don't have anyone. It puts you in touch with people going to the same show as you, so you never have to sit one out just because no one else was going.

Buy something at the merch booth, tap your ring, and you collect points. Those points go toward free merch. The more you show up and buy, the closer the next free thing gets.

You level up by listening, going to shows, and being part of the community. It is not a vanity number. Higher levels are how you hear songs before they come out and see things that never get posted anywhere else. The people who actually show up hear it first.

Echo is where the conversation happens. It is built for music, but the point is the people. You can talk to everyone who went to the same show as you, or anyone who wants to get into a certain artist. You can go head to head in rivalries, and there are leaderboards for everything: who went to the most shows, who bought the most merch, who streamed the most, and who is the most involved overall.

Chrono is your year, wrapped up. At the end of the year it shows you everyone you met, every song you streamed, and every show you went to, then tells you what kind of listener you actually are. It is how music remembers you.

Fans everywhere. The ring has traveled tours across the country and around the world, show after show, city after city, on wrists in every crowd. Once you start noticing it, you see it everywhere.

Two things that matter. Artists make real money selling the rings, and they finally get to see who their fans actually are. You learn who showed up, who kept showing up, and who was there from the start. The dedicated ones stop being anonymous.

We launched in 2024, and we have been building it out ever since.

Yes. The ring, the badges, the whole membership, all of it is ours.