THE RING VIPSign inBackstage · for artists
Run your
whole world
Your pages, your fans, your drops, your tour: one login. Free to start, built by the team that runs VIP for real tours.
Broadcast
Reach every fan you've ever had. Free.
Every buyer, every signup, every city request becomes a fan you can email, with the same tools our own team uses on real tours. No exports, no third-party list rental.
LONDON: presale is live. Code: RING 🔥
0 delivered · every buyer from every show, still yours
Link-in-bio
A bio page that actually sells
Four buttons, real photos, your pixel firing on every visit, and every tap attributed: music, tour, merch, drops. Built in minutes from Backstage.
Your name
Music
Tour
Merch
Extras
every tap tracked · your pixel on board
Your numbers
Know which city is begging for a show
Page traffic, clicks, buyers, and city demand: live, per page, per tour date. The same analytics our team uses to route real tours.
0
page views
0
ticket clicks
0
VIP sold
London
Amsterdam
Manchester
Berlin
City demand: where your next show should be
Drops
Fans in line before the song exists
A drop page for every release. Fans leave their number, you text them the second it's out, at 9pm the night before, when it actually goes live.
Your next single
Drop page live · release day automated
fans waiting
0
IT'S OUT. 9:01pm, night before. 🔥
Concert Moments
Every phone in the crowd, one film
Fans upload the videos they shot at your show. You see the whole night on a timeline, every angle of every moment, and download all of it.
0 clips · 0 fans · stacks are the same moment from multiple angles
The flagship
VIP tours, run end to end
Meet and greets, soundchecks, merch bundles. Sales, logistics, the door and fan support, all handled. You show up and meet your people.
Going on tour? Do you have VIP yet?
Apply for a VIP tourPlans
Start free. Scale when it's real.
Free
$0
Everything an independent artist needs to own their audience.
- Link-in-bio + tour pages, block editor, live preview
- Your pixel + analytics on every page
- Your full fan list: view, filter, export
- Email broadcasts to your fans
- Drop pages with fan notify lists
- Encore: fans vote your setlist
Premium
Custom
For artists whose numbers got serious.
- Everything in Free
- Concert Moments: fan footage collection + downloads
- Text your fans (SMS broadcasts)
- Priority support from the team
VIP Tour
Rev share
The managed flagship: we run VIP on your tour.
- Meet & greet + soundcheck experiences, designed with you
- Sales, logistics, the door, and fan support: handled
- Merch bundles and per-show settlement
- You show up and meet your people
The extra layer
Join The Ring
Past the plans, there is the ring itself. The Ring by Lux is the physical layer: your realest fans wear it, tap in at your shows, earn points, unlock pickups and badges. Casual listeners become superfans you can actually see.
casual fans
superfans
tapped in at your last show
0
Points, badges, pickups at the merch table. The fans who wear it keep showing up.
The Ring VIP · Backstage · part of the LUX family