The Ring by Lux
A black band, a red marbled inlay, an NFC chip inside. Never needs charging. Wear it on your finger or on a chain. Every show you tap into, every stream, every purchase: remembered, for life.
The problem
Music already produces mountains of data. Streams counted, tickets scanned, merch shipped. None of it connects, so the fan who has been to 30 shows is treated exactly the same as someone at their first, and the one who owns every drop is invisible.
4,380 streams
knows nothing else
connected
12 tickets
knows nothing else
connected
6 merch orders
knows nothing else
connected
One identity. Every artist. The whole record in one place.
Why a ring
Streaming platforms don't see the room. Ticketing platforms don't know the fan. Fan apps don't travel with people. The Ring does: a persistent identity fans own, and the only thing that can prove a specific human was actually in the room. Software counts streams. A ring proves you were there.
An app alone
doesn't travel with people
A QR code
proves nothing
A wristband
in the trash by Monday
The Ring
a persistent identity fans own
Apps measure attention. A ring measures attendance.
Tap in
Tap the ring at the door and the night goes on your record, with a custom badge for that exact show. Staff check you in on their own phones, so it works in any room on any tour, from an LA club to a basement in Prague. Meet the artist? Tap their ring and earn the badge that proves it.
London
The Garage
show badgeManchester
Deaf Institute
show badgeManchester
backstage
met the artist0 shows on your record · every one has its own badge
Listening
Link Spotify or Apple Music and every play earns points that level you up, stream by stream. Sign up with the email you have always used and your past merch orders count too: a day-one supporter never starts at zero.
Now playing
counted the moment it plays
streams this year
0

Points and tiers
Taps, streams, merch, referrals, streaks: everything earns, and points never expire. The ladder runs Newbie, Bronze, Silver, Gold, Diamond, plus a secret tier beyond Diamond. We will only tell you it exists. Tiers unlock presales, early entry, skip-the-line, exclusive drops, and meet-and-greets.
spendable points
0
42 streams this week
+126
Hoodie at the merch table
+900
Tapped in · Manchester
+25
Points never expire. Devotion, in this system, is cumulative for life.
The Artist's Vault
Gated albums and video, streamed through the app's own player, unlocked by being a real fan. What the artist puts in the Vault exists nowhere else.
Unreleased album · Vault only
Tour film · full cut
Streamed in the app's own player. Not on Spotify. Not on YouTube.
Top-fan boards
Every artist has a leaderboard and every fan has a rank. Streams, shows, merch, all of it counts. Climb it, screenshot it, defend it.
top fans · this artist
1
ghostgirl_x
48,210
2
miles.wav
44,875
3
YOU
44,610
4
sofia_hearts
41,102
237 points from second place. You know what to do.
Rivalries
Go head to head with a friend over who is the bigger fan. The app keeps score, round by round, with the receipts. Loser buys the merch.
YOU
0
SAM
0
Round 1 · streams
you took it
Round 2 · show tap-ins
Sam took it
Round 3 · merch
you took it
Best of five. The receipts are in the app. Loser buys the merch.
Concert Buddies
Concert Buddies matches you with other ring holders going to the same show. Find your people before doors, meet up at the meetup, earn the badge together.
The Garage · London
Oct 12 · doors 7pm
K
J
M
A
+ 0 more going
Matched with K. Meet at the meetup point?
Ring holders only, with the safety rules built in
Echo
Echo is where the fandom talks: posts, replies, and chat running on the same end-to-end encryption governments use. The group chat that already gets it, and nobody else can read.
who's at barricade already 😤
been here since 2pm lol
setlist leak says he opens with Ghosts
End-to-end encrypted. The fandom's chat stays the fandom's.
Chrono
At the end of the year, CHRONO plays your fandom back as a cinematic 3D journey in 13 acts: your first tap, the streak you kept alive, the show you traveled furthest for. It knows which rooms you were actually in.
Your year · 13 acts
01
First tap
02
The streak
03
Furthest trip
04
Loudest month
05
The finale
A custom 3D engine plays it back like a short film where you are the subject
Badges
A custom badge for every show, badges for streaks, cities, and meeting the artist. Earned in a room, never bought. The collection is the story of you and the music.
First show
3 cities
Met the artist
Tour done
Every badge is earned in a room, never bought
Pickups
Order merch before the show and it waits for you at the table. Tap the ring, grab the bag, get back to the barricade.
Ordered at 3:12pm, from the couch
Waiting at the merch table
Tap the ring. It's yours.
No line, no card out, no missing the opener
Ring Care
Rings live hard lives. Ring Care is $15 a year for one no-questions-asked replacement, any reason, and your record moves onto the new ring: points, badges, history and all.
Replaced. Points, badges and history moved over.
Claims at thering.vip/ringcare
Already proven
Two tours, Europe and the US, 300 to 800 cap rooms, from the opening slot. The ring was the top-selling item on the merch table both times. Fans understood it immediately: they wanted to be remembered.
the merch table, two tours
The Ring
0
Hoodie
71
Tee
58
Top seller on the Voila tour and the US run, from the opening slot. Merch tables don't lie.
The app
Free on iOS and Android: your stats, points, tiers, boards, rivalries, buddies, Echo and Chrono, all in one place. The ring proves it is you. The app is where your whole record lives.



The app is free and points are for life. Buy it now and you also earn the permanent Founder's Badge, marking you as a founding member. Reserve it and it is waiting at the Ring table on show night, sized to your hand.
Ships worldwide from shop.theringbylux.com, or reserve and pick up at the show
The Ring VIP · The Ring by Lux · part of the LUX family