The RingTHE RING VIPFor artists

The Ring by Lux

How music
remembers you

A black band, a red marbled inlay, an NFC chip inside. Never needs charging. Wear it on your finger or on a chain. Every show you tap into, every stream, every purchase: remembered, for life.

free appproof you were therepoints never expire

The problem

You've been to 30 shows. Spotify thinks you're a monthly listener.

Music already produces mountains of data. Streams counted, tickets scanned, merch shipped. None of it connects, so the fan who has been to 30 shows is treated exactly the same as someone at their first, and the one who owns every drop is invisible.

4,380 streams

knows nothing else

connected

12 tickets

knows nothing else

connected

6 merch orders

knows nothing else

connected

One identity. Every artist. The whole record in one place.

Why a ring

Not an app alone. Not a QR code. Not a wristband.

Streaming platforms don't see the room. Ticketing platforms don't know the fan. Fan apps don't travel with people. The Ring does: a persistent identity fans own, and the only thing that can prove a specific human was actually in the room. Software counts streams. A ring proves you were there.

An app alone

doesn't travel with people

A QR code

proves nothing

A wristband

in the trash by Monday

The Ring

a persistent identity fans own

Apps measure attention. A ring measures attendance.

Tap in

Proof you were there

Tap the ring at the door and the night goes on your record, with a custom badge for that exact show. Staff check you in on their own phones, so it works in any room on any tour, from an LA club to a basement in Prague. Meet the artist? Tap their ring and earn the badge that proves it.

London

The Garage

show badge

Manchester

Deaf Institute

show badge

Manchester

backstage

met the artist

0 shows on your record · every one has its own badge

Listening

Every stream counts. Literally.

Link Spotify or Apple Music and every play earns points that level you up, stream by stream. Sign up with the email you have always used and your past merch orders count too: a day-one supporter never starts at zero.

Now playing

counted the moment it plays

+3 pts

streams this year

0

The Ring by Lux app, your listening stats

Points and tiers

Newbie to Diamond. And one tier we won't name.

Taps, streams, merch, referrals, streaks: everything earns, and points never expire. The ladder runs Newbie, Bronze, Silver, Gold, Diamond, plus a secret tier beyond Diamond. We will only tell you it exists. Tiers unlock presales, early entry, skip-the-line, exclusive drops, and meet-and-greets.

spendable points

0

42 streams this week

+126

Hoodie at the merch table

+900

Tapped in · Manchester

+25

NewbieBronzeSilverGoldDiamond???

Points never expire. Devotion, in this system, is cumulative for life.

The Artist's Vault

Music that isn't on streaming. For members only.

Gated albums and video, streamed through the app's own player, unlocked by being a real fan. What the artist puts in the Vault exists nowhere else.

Unreleased album · Vault only

Tour film · full cut

Streamed in the app's own player. Not on Spotify. Not on YouTube.

Top-fan boards

Prove you're the biggest fan

Every artist has a leaderboard and every fan has a rank. Streams, shows, merch, all of it counts. Climb it, screenshot it, defend it.

top fans · this artist

1

ghostgirl_x

48,210

2

miles.wav

44,875

3

YOU

44,610

4

sofia_hearts

41,102

237 points from second place. You know what to do.

Rivalries

Settle it, round by round

Go head to head with a friend over who is the bigger fan. The app keeps score, round by round, with the receipts. Loser buys the merch.

YOU

0

SAM

0

Round 1 · streams

you took it

Round 2 · show tap-ins

Sam took it

Round 3 · merch

you took it

Best of five. The receipts are in the app. Loser buys the merch.

Concert Buddies

Never go to a show alone again

Concert Buddies matches you with other ring holders going to the same show. Find your people before doors, meet up at the meetup, earn the badge together.

The Garage · London

Oct 12 · doors 7pm

K

J

M

A

+ 0 more going

Matched with K. Meet at the meetup point?

Ring holders only, with the safety rules built in

Echo

The conversation between shows

Echo is where the fandom talks: posts, replies, and chat running on the same end-to-end encryption governments use. The group chat that already gets it, and nobody else can read.

who's at barricade already 😤

been here since 2pm lol

setlist leak says he opens with Ghosts

End-to-end encrypted. The fandom's chat stays the fandom's.

Chrono

Wrapped is a report card. This is a movie.

At the end of the year, CHRONO plays your fandom back as a cinematic 3D journey in 13 acts: your first tap, the streak you kept alive, the show you traveled furthest for. It knows which rooms you were actually in.

Your year · 13 acts

01

First tap

02

The streak

03

Furthest trip

04

Loudest month

05

The finale

A custom 3D engine plays it back like a short film where you are the subject

Badges

Collect the nights

A custom badge for every show, badges for streaks, cities, and meeting the artist. Earned in a room, never bought. The collection is the story of you and the music.

First show

3 cities

Met the artist

Tour done

Every badge is earned in a room, never bought

Pickups

Buy ahead. Skip the line.

Order merch before the show and it waits for you at the table. Tap the ring, grab the bag, get back to the barricade.

Ordered at 3:12pm, from the couch

Waiting at the merch table

Tap the ring. It's yours.

No line, no card out, no missing the opener

Ring Care

Lost it in the pit? Covered.

Rings live hard lives. Ring Care is $15 a year for one no-questions-asked replacement, any reason, and your record moves onto the new ring: points, badges, history and all.

Replaced. Points, badges and history moved over.

Claims at thering.vip/ringcare

Already proven

The ring outsold the hoodies

Two tours, Europe and the US, 300 to 800 cap rooms, from the opening slot. The ring was the top-selling item on the merch table both times. Fans understood it immediately: they wanted to be remembered.

the merch table, two tours

The Ring

0

Hoodie

71

Tee

58

Top seller on the Voila tour and the US run, from the opening slot. Merch tables don't lie.

The app

Everything the ring knows, in your pocket

Free on iOS and Android: your stats, points, tiers, boards, rivalries, buddies, Echo and Chrono, all in one place. The ring proves it is you. The app is where your whole record lives.

The Ring by Lux app home
Top-fan leaderboard
Rivalries

One ring. Remembered for life.

The app is free and points are for life. Buy it now and you also earn the permanent Founder's Badge, marking you as a founding member. Reserve it and it is waiting at the Ring table on show night, sized to your hand.

Ships worldwide from shop.theringbylux.com, or reserve and pick up at the show

The Ring VIP · The Ring by Lux · part of the LUX family