Christian Gates’ second life as a technologist has a chapter most fans have never heard: for the past year or two, he quietly advised Lindy AI, one of the buzziest names in AI agents. What came out of it is a product of his own, 10x.
From a marketing chat to advising the CEO
Founded in 2023 by Flo Crivello, Lindy became known for a platform that lets anyone build AI agents to handle specific tasks, calendar, email, meeting notes, outreach. Gates’ involvement started small, with conversations with Lindy’s head of marketing, and grew into advising alongside the company’s CEO. In some of those early consultations, Gates recommended Lindy build its own AI agent product, advice the company would go on to act on.
Building 10x in tandem
While advising, Gates was building something of his own: 10x, less a chatbot than a “second mind.” The idea is an app that remembers everything that happens in your life, connecting to your Gmail, calendar and text messages, building profiles of the people you know, and organizing everything you have to do or remember in an intelligent way. At one point Lindy wanted Gates to build the app for them, they were launching their own personal AI assistant, and he had already built nearly all of it, a version that, at the time, worked better than Lindy’s own.
A second mind for your whole life, built while advising one of AI’s hottest startups.
Separate ways, and a homecoming
Then the paths diverged. Gates’ main contact, Lindy’s head of marketing, left the company, and Lindy went on to build its own AI agent, the direction Gates had pointed them toward early on. Rather than let 10x fade as an abandoned joint venture, Gates brought it back as an individual product, folding it into the Lux technology family he has been quietly building alongside his music.
The pattern
It is the same instinct that runs through everything Gates does: build the thing yourself and keep it. The same drive behind Swarm, The Ring by Lux and staying independent in music now runs through his software too. More in the wiki.