Christian Gates is not content to just make the music. He wants to reinvent how you hold onto it. The Ring by Lux (theringbylux.com), the Los Angeles company he co-founded with Marko in November 2024, self-funded with zero outside investment, is his wearable music-tech venture: a smart NFC ring you wear on your finger (or on a chain), built around a single evocative idea, “How Music Remembers You.”
Music tech you wear
The ring never needs charging. A fan taps it to check in at concerts, gets credit for merch orders, and links Spotify or Apple Music so streaming counts too. Everything accumulates into points and tiers, Newbie up to Diamond and a secret tier beyond, unlocking presales, early entry, exclusive drops, meet-and-greets and gated media in the Artist’s Vault. Artists see a dashboard of their real top supporters and can message them directly. For the full story of the company and its mission, read How Music Remembers You: Inside The Ring by Lux.
“How Music Remembers You”
That tagline is the whole thesis. The pitch is not playback; it is memory: the shows, the drops, the moments a piece of music is tied to, unified into one identity a fan owns and wears. For an artist whose relationship with fans, the cult, is built on closeness, a device designed to make devotion visible is very on-brand. It has already been proven on tour: 94 rings sold as the top-selling merch item at early shows.
Music tech that lives on your finger, not just in your phone.
Part of a bigger pattern
The Ring by Lux is also the umbrella brand for the rest of his Lux technology family, which includes Swarm, The Ring VIP and the 10x personal AI, evidence that he is building an ecosystem of tools, not just a discography. It is the same instinct that keeps him independent and owning everything: if the tool you want does not exist, build it. Learn more at theringbylux.com, and read the full artist story in the wiki.