Facebook users can now talk to the algorithm. On Tuesday, October 13, 2026, Meta launched “Your Algorithm” on Facebook, an AI-powered feature that lets people describe in their own words what they want to see more or less of in Feed and Reels, with recommendations that Meta says update in real time. For artists who rely on Reels to reach fans, it changes who is steering discovery.
How it works
Users can open Your Algorithm to add and manage topics, TechCrunch and The Verge reported. Meta has also refreshed the three-dot menu on posts, which now offers a shortcut to Your Algorithm alongside “Interested” and “Not interested” options. According to Meta, Facebook may follow up with questions to figure out what someone liked or disliked about a post. “You can easily tell us, in your own words, what you want to see more or less of, and your recommendations will update in real time,” the company said, as quoted by The Verge.
Meta also says it is leaning more on large language models in its ranking systems. “LLMs can incorporate the interests, context, and intent behind natural language, unlocking an algorithm you can actually talk to,” Meta said, according to The Verge, adding that recommendations can adapt “within the same session.”
Part of a wider shift
The feature is not new to Meta. Your Algorithm first launched on Instagram Reels in December 2025 and expanded to Instagram Feed and Explore in June 2026. Threads has its own version, called “Dear Algo.” Music Ally pointed out that the trend reaches well beyond Meta: TikTok users have been able to adjust “Manage Topics” sliders for some time, and on the streaming side, Spotify’s Prompted Playlist and Amazon Music’s Alexa+ are training listeners to simply ask for what they want.
What it means for artists
Music Ally’s advice to artist teams starts from a simple point: fans are unlikely to ask Facebook for “more of” a specific artist. They will ask for the things they already care about. Its suggestion is to map an artist’s adjacent topics, the lifestyle, aesthetics, hobbies, values and online communities a fanbase overlaps with, then pick two or three that feel authentic and build them into regular content formats, captions and on-screen text so posts line up with what people are asking to see.
It also recommends treating keywords as a route into a niche, citing artist Mary Malú, who consistently made content around #manifestation on Instagram and reached a high-affinity audience engaging with that topic.
The bigger takeaway, as Music Ally put it, is that fans are increasingly telling platforms what they are into, and that information is worth paying attention to. When the audience writes its own instructions, the artists who show up for those topics, not just for their own name, are the ones more likely to land in the feed.