The platform you are reading this on is about to have its biggest year. The Ring VIP, the VIP ticketing and fan-experience company, is making its live debut with both of its flagship artists at once: Christian Gates touring Europe and Dutch Melrose touring the US, in 400 to 600 capacity rooms.
Its own company, its own team
A point worth making clearly: The Ring VIP is its own entity, with its own team, separate from The Ring by Lux, the hardware company. The two share a founder and a family, the Lux technology family, and they are built to work together, but the VIP platform is not a side feature of the ring. It is a dedicated operation focused on one thing: making the hours around a show worth as much as the show.
Two artists. Two continents. One VIP platform, run by its own team.
The debut runs
The 2026 slate splits the map. Christian Gates carries the European side with the I Believe In Ghosts tour, from Milan through Amsterdam, Berlin, Prague, Paris and the UK. Dutch Melrose covers America with the Heartbreak Hotel Tour, hitting Phoenix, Denver, Dallas, Chicago, Brooklyn, San Francisco and West Hollywood. The room size is deliberate: 400-600 caps, big enough for a real night, small enough that VIP means something.
Why 400 to 600 caps
Arena VIP is a lanyard and a photo op. Club VIP, done right, is proximity: you are in the same room as the artist all night, and early entry means the barricade is yours. Rooms this size are where both artists’ live careers are burning hottest right now, and they are exactly where a young platform can control every detail of the experience instead of renting someone else’s.
What VIP gets you
The Ring VIP experience is early entry and dedicated VIP time before doors, at $50 on the current listings, with tickets and details for every show at thering.vip/vip. And for fans wearing the ring that has already survived two tours, every VIP night is also a tap: points, badges, and proof forever that you were in the room.