As of October 25, 2026, Christian Gates has his own official store on The Ring at thering.vip/store/christiangates, led by a $59 bundle of The Ring by Lux and a CG keychain.
Why it matters to fans: for the first time, the merch, the ring and the pieces only ring owners can buy all sit on one page, and the Merch button on his link in bio now goes straight there.
Tap Merch on thering.vip/go/christiangates and the button now reads “The official store.” The page opens with one promise: “Merch, shipped to you. Some pieces are only for Ring holders.”
What is for sale, and what does it cost?
These are the listed prices on the store as of October 25, 2026. The IBIG shirts come from the I Believe In Ghosts Tour, which played Europe and the UK in October 2026.
| Item | Listed price |
|---|---|
| Bundle: The Ring by Lux + CG Keychain (necklace included) | $59 |
| Bundle: IBIG Tour Shirts | $60 |
| Bundle: Europe Tee 25 + Therapy tote | $50 |
| IBIG T Shirt, Black Europe Tour (Ring holders) | $40 |
| IBIG T Shirt, White Europe Tour (Ring holders) | $35 |
| Signed SEX THERAPY Hoodie, exclusive (Ring holders) | $75 |
| CG Keychain | $5 |
| The Ring | from $49 |
| Necklace | $15 |
| Ring Care | $15 a year |
Who can buy the Ring holders pieces?
Only fans with a linked ring. Three items are locked: both IBIG tour tees and the signed SEX THERAPY hoodie, each marked “Unlocks with a linked ring.” Everything else on the list above is open to any buyer.
That is the twist. The same page that sells The Ring by Lux also sells pieces only a ring can open, so the ring works like a membership card. For more on the ring itself, see what The Ring by Lux costs.
How does checkout work?
In the store's words: “Checkout, shipping and taxes are handled on our Shopify checkout. Points come off before you pay; a checkout left unpaid returns its points within two days.”
Key facts
- Where: thering.vip/store/christiangates, live as of October 25, 2026.
- How to get there: the Merch button on thering.vip/go/christiangates.
- Ring holders only: two IBIG tees and the signed SEX THERAPY hoodie.
- Prices: from a $5 keychain to a $75 signed hoodie.
Frequently asked questions
Where is Christian Gates' official store? At thering.vip/store/christiangates, linked from the Merch button on thering.vip/go/christiangates.
How much is The Ring on his store? From $49 on its own, or $59 in a bundle with a CG keychain and a necklace, as listed on October 25, 2026.
Do I need a Ring to buy everything? No. Only the three items marked for Ring holders need a linked ring.
The Ring is owned by ITSLUX, LLC, the company of Christian Gates, and runs this store. Drafted with AI assistance; edited by The Ring newsroom. Prices checked October 25, 2026.