The Ring by Lux costs $56 at shop.theringbylux.com, in multiple ring sizes, wearable on the finger or on a chain, with artist variants for Christian Gates and Dutch Melrose. A replacement necklace chain is $15. The companion app is free on iOS and Android.
What do you get for $56?
The ring itself never needs charging or maintenance: it is an NFC device powered by the tap. It unlocks the full platform: concert check-ins, streaming and merch tracking, points that never expire and tiers from Newbie to Diamond, Concert Buddies, encrypted chat, and the gated albums and videos in the Artist’s Vault. Buyers during the current beta phase also receive a permanent Founder’s Badge marking them as founding members.
What is Ring Care?
Ring Care is optional insurance at $15 a year: one no-questions-asked replacement per year, any reason except giving the ring to someone else, with the customer paying only shipping on the replacement. Claims are filed self-serve at thering.vip/ringcare.
Where can you buy it?
- Online: shop.theringbylux.com, the official store.
- On tour: at the merch table, where it has history: 94 rings sold as the top-selling item across the 2025 tours.
- Via the artists: Dutch Melrose resells it through his own merch store.
One price, no subscription, points for life.
Does the app cost anything?
No. The Ring by Lux app is free on the App Store and Google Play; the ring is the only purchase. There is no subscription attached to the core experience: points, tiers, chats and Concert Buddies all come with the hardware, and perks are earned with activity rather than bought.
The honest calculus
$56 is more than a wristband and less than a hoodie. What it buys that neither can: a permanent, portable record of your fandom, and a head start on every presale, drop and VIP night the platform runs. For the deeper story of why it is hardware at all, start here.